-
Solicit
interviews with online and print medias
-
Reference
your work within the bio line of your
articles and list it within subsequent
publications
-
Bring
a professionally printed copy of your
publication to business expos, seminars,
and other networking events
-
Send
a press release announcing release of the
publication
-
List
the publication within your business
resume and within the credential section
(or index) portion of your website
-
Mention
the publication and provide a direct link
below the signature line of all outgoing
emails
-
Lend
your expertise as an author and industry
leader to complementary websites in
exchange for publication exposure
-
Connect
a current world event with the topic of
your publication and pitch an article to a
national, city, or suburb newspaper or
website
-
Write
and promote a brief article that
highlights key points from select areas of
your publication
-
When
asked for a link exchange, agree, but also
request your publication be featured or
secure an arrangement where a couple of
your articles that mention the book are
also included
-
Search
your network, including industry
colleagues, for promotional techniques or
to open other opportunities to expand the
exposure of your publication
-
Create
a blog
-
Solicit
comments from those who contact you about
the publication; once written permission
is received, post the positive comments
next to the book cover
-
How
often have you visited a local bookstore
and came out with several others books in
toe? Join the affiliate program, if you
haven't already, and promote other
publications reflected at
CareerEpublications.com that aren't in
direct competition of your business
-
Barter
for additional exposure
-
Promote
the book through seminars and workshops
-
Send
high quality printed and complimentary
copies of your publication to non-profit
organizations that cater to out-of-work
people
-
If
you've written other work, include it
within your book cover; for example,
written by Hal Franklin, author of 5
Steps to Managing Stress
